YÖKDİL Sosyal Bilimleri Testleri Çöz 7

YÖKDİL Sosyal Bilimleri Testleri Çöz 7

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Soru 1

A company’s public relations ocer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations o cers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural dierences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive.

 It is understood from the passage that the activity of public relations ----.

A
involves multi-directional activities
B
is threatened particularly during an economic crisis
C
needs face-to-face communication training
D
has only gained importance in recent years
E
is especially necessary when dealing with local natives
Soru 2

A company’s public relations ocer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations o cers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural dierences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive.

 We can infer from the passage that public relations officers ----. .

A
need to consider the effects of advertising on brand management
B
need to understand fully the cultural characteristics of their own people as well as of other peoples
C
are only employed by a few companies
D
had better aim at a foreign audience instead of at a domestic one
E
knew why Southeast Asian local people were so strange
Soru 3

A company’s public relations ocer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations o cers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural dierences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive.

 We can understand from the passage that the failure of the toothpaste campaign in Southeast Asia could have been avoided if ----.

A
the public relations officers had considered the importance of a toothpaste
B
the media had been more influential on people
C
the company had not gone through a crisis
D
the customers had been more responsible
E
the company had analyzed the cross-cultural issues
Soru 4

A company’s public relations ocer is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, public relations o cers seek to foster interest, trust and belief in the company and its products. They are aware of how best to carry this out when dealing within their own nations and cultures. However, when dealing with a foreign audience, it is critical that cross-cultural dierences are recognized. By way of illustrating the impact cross-cultural awareness can have on the success or failure of a public relations campaign, a brief example can be cited: an American company tried to sell its toothpaste in Southeast Asia by emphasizing that it “whitens your teeth”. They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive.

 From the passage, we learn that ----.

A
recognizing cultural differences can easily lead to failure
B
Asian people never use foreign brand toothpastes
C
the best way to naturally whiten teeth is to chew betel nuts
D
in some cases, local culture can be far more effective on marketing
E
public relations campaigns generally prove to be useless
Soru 5

The Agta Negritos of the Philippines, a present-day tribal people, are an example of a culture whose women and men share all subsistence activities. Most interestingly, the Agta Negritos women hunt large game with bows, arrows, and hunting dogs. The women are prevented from hunting only during late pregnancy and the rst few months after giving birth. Teenagers and women with older children are the most frequent hunters. The women space their children to allow for maximum mobility. They keep their birth rate down through the use of herbal contraceptives. By stud ying these ethnographic examples and by questioning the assumptions that have been made about female and male roles in prehistory, anthropologists have concluded that Western society’s traditionally low view of women’s status is by no means universal.

We can infer from the passage that among the Agta people, ----.
A
gender roles are unlike those in the West
B
women’s status is superior to men’s
C
male and female roles are completely separated
D
women do not hunt after giving birth
E
women cannot compete in hunting with men
Soru 6

The Agta Negritos of the Philippines, a present-day tribal people, are an example of a culture whose women and men share all subsistence activities. Most interestingly, the Agta Negritos women hunt large game with bows, arrows, and hunting dogs. The women are prevented from hunting only during late pregnancy and the rst few months after giving birth. Teenagers and women with older children are the most frequent hunters. The women space their children to allow for maximum mobility. They keep their birth rate down through the use of herbal contraceptives. By stud ying these ethnographic examples and by questioning the assumptions that have been made about female and male roles in prehistory, anthropologists have concluded that Western society’s traditionally low view of women’s status is by no means universal.

The passage indicates that ----.
A
the Agta tribes keep to the prehistoric male and female roles
B
the Agta people are aware of birth control
C
the Agta women have learned how to use modern hunting tools
D
the Agta teenagers are brought up with Western values
E
in the Agta tribes there is nothing more important than having children
Soru 7

The Agta Negritos of the Philippines, a present-day tribal people, are an example of a culture whose women and men share all subsistence activities. Most interestingly, the Agta Negritos women hunt large game with bows, arrows, and hunting dogs. The women are prevented from hunting only during late pregnancy and the rst few months after giving birth. Teenagers and women with older children are the most frequent hunters. The women space their children to allow for maximum mobility. They keep their birth rate down through the use of herbal contraceptives. By stud ying these ethnographic examples and by questioning the assumptions that have been made about female and male roles in prehistory, anthropologists have concluded that Western society’s traditionally low view of women’s status is by no means universal.

It is understood from the passage that ----.
A
the mothers are in control of the activities of their children
B
when a woman has advanced pregnancy, she has to give up her hunting activities
C
anthropologists are very concerned about the Agta men’s treatment of their women
D
children can go hunting with their mothers even when they are babies
E
women who give birth are expected to devote themselves to their children
Soru 8

The Agta Negritos of the Philippines, a present-day tribal people, are an example of a culture whose women and men share all subsistence activities. Most interestingly, the Agta Negritos women hunt large game with bows, arrows, and hunting dogs. The women are prevented from hunting only during late pregnancy and the rst few months after giving birth. Teenagers and women with older children are the most frequent hunters. The women space their children to allow for maximum mobility. They keep their birth rate down through the use of herbal contraceptives. By stud ying these ethnographic examples and by questioning the assumptions that have been made about female and male roles in prehistory, anthropologists have concluded that Western society’s traditionally low view of women’s status is by no means universal.

According to the passage, ----.
A
there is a great similarity between the Western and Agta perceptions of women’s social status
B
the hunting skill is t he basic criterion that distinguishes men from women
C
ethnographers’ assumptions on prehistoric gender roles are correct
D
the Western gender concept conflicts with the Agta people’s view about male and female roles
E
hunting tools can be interpreted as symbols of male power
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